Colombia’s Industria de Licores del Valle has recently launched its new premium aguardiente line, expanding its ORIGEN product family. This innovative offering marks a turning point in its category. For this project, Grupo Torrent has produced irremovable Captor47 caps, distinguished by advanced technology to combat counterfeiting and refilling, combined with the exclusivity of a refined, unique design.
Grupo Torrent’s irremovable caps complement premium packaging inspired by Valle del Cauca, a region often referred to as Colombia’s most privileged. Grupo Torrent also supplies caps for other aguardiente products by Industria de Licores del Valle, such as Blanco del Valle, in its Fiesta, Sugar-Free, and Night editions.
The cap design utilises high-tech decoration, a standout feature in the product’s image design. Among the objectives for this new image was Industria de Licores del Valle’s desire to make its product more attractive compared to others while ensuring the quality and presentation of this new aguardiente.
Captor47 is an irremovable cap model used in bottles to ensure the integrity of the contents. These caps are widely used in the alcoholic beverage industry, particularly in the commercialisation of spirits, to prevent fraudulent refilling once bottles have been opened.
Key features of Captor47 include:
- Anti-refill and security system: These caps feature a retention mechanism that prevents the bottle from being refilled after opening. This is crucial to ensure product safety and consumer confidence. Grupo Torrent’s Captor47 caps include visual rings that indicate if the cap has been previously opened before consumption.
- Durable materials: Made from resilient materials like polymers and aluminium, these caps are ideal for sealing spirits and liqueurs.
- Sealing technology: The caps include a sealing system that prevents tampering with the bottle’s contents while enabling controlled, drip-free pouring.
- Compliance with regulations: These caps generally comply with international safety and consumer protection regulations, deterring illegal practices such as refilling or adulterating the original content.
The Captor47 is a practical and efficient solution for preventing fraud in the beverage industry, safeguarding both producers and consumers.
Industria de Licores del Valle Launches ORIGEN Aguardiente in Three Flavours: Atardecer, Fusión, and Nocturno
Origen del Valle aguardiente is now available for purchase at authorised outlets in three exceptional versions: Atardecer, Fusión, and Nocturno. This aguardiente is designed to capture the essence of Valle del Cauca, offering a unique sensory experience for those who enjoy smooth and balanced flavours.
With only 24% alcohol, ORIGEN by Industria de Licores del Valle follows the global trend for lighter spirits while retaining the classic anise flavour so popular in the region. At the same time, it introduces innovative touches that set it apart. Each of the three versions has been carefully crafted with soft herbal notes, a light texture, and aromas that evoke the region’s natural beauty.
Industria de Licores del Valle describes the Origen aguardiente range as follows:
- Origen del Valle Atardecer shines with yellow and orange hues, transporting us to the magical sunsets of Valle del Cauca. Its fresh, citrusy aroma, combined with a sweet touch, creates a quality experience ideal for moments of relaxation and enjoyment at the end of the day.
- Origen del Valle Fusión represents the blend and cultural richness of the Valley. With a blue tone inspired by the evening sky, this aguardiente is a celebration of the senses. Its citrus and refreshing aroma balances a warm and vibrant flavour, perfect for those seeking a spirit that captures the diversity and energy of the region.
- Origen del Valle Nocturno, on the other hand, is inspired by the starry nights and mountains of the Valley. Its silver tone evokes the moonlight, while its soft herbal aroma and balanced flavour make it a sophisticated choice, ideal for moments of reflection or celebration under the stars.
ORIGEN by Industria de Licores del Valle is not only a product innovation but also a strategic move to generate more revenue for the department, with funds directed towards health, education, and sports. “Breaking boundaries and taking aguardiente to the next level.”
The design of the ORIGEN bottles by Industria de Licores del Valle tells the story of Valle del Cauca, reflecting visual elements such as sugarcane, the sun, stars, the Farallones de Cali, and native animals like the mountain puma and capuchin monkey. These elements underline the brand’s goal: “to showcase the true ORIGEN of the Valley” and share its prosperity and cultural richness with the world.
